Xbox 20th Anniversary

 

2021 marked Xbox’s 20th Anniversary. To honor the occasion, Xbox rolled out a year-long celebration of activations, communications, events and products. a.ID and Ayzenberg were partners every step of the way.

To kick things off we animated the existing 20th Anniversary logo which was used throughout the year. We followed that by creating the visual identity for the E3 Xbox & Bethesda Games Showcase that informed the entire show including key art, video, social content and stage graphics that featured an epic gaming lineup from Xbox Game Studios, Bethesda Softworks and many game creators from around the world. It was an amazing, mind-blowing 90-mintue show that got fans excited for what's to come!

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Scope of work

 

Concept Development
Graphic Design
Key Art
Motion Graphics
Social Media Content
Out of Home
High Volume Adaption

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